Here are three tips that can help you create a successful social media strategy. Scheduling your social media posts is beneficial, but it’s only the beginning. 3 tips for creating a successful social media strategy Scheduling your posts ahead of time adds value to your social media strategy not only because it saves you time, but also because it allows you to spend more time engaging with your audience and understanding what types of posts they like to read. From your dashboard, you can reshare posts so your newest followers won’t miss any of your content - new or old. As time progresses, you will likely acquire new followers who haven’t read the content you published in the past. Lastly, you can share older content with new audiences over social media. This information can serve as a springboard for new post ideas or offer insight into how your content can be repurposed as PDFs, videos, or audio posts to better serve your audience’s needs. Most often, these stats are available within your user account dashboard for each social site. Looking at the number of shares, retweets, and comments on your scheduled posts can help you determine what types of content you should create more of.Įach social network offers statistics or analytics tools that you can review to support these decisions. While stats can reveal which of your posts are the most popular, social media is another indicator of what resonates with your target audience. Replying to comments, asking questions, and providing answers in return allows you to grow relationships. Engage with your audienceĪnother benefit of scheduling content for your social media accounts is that it frees up time to engage with your audience. Because of this, your posts can get lost in peoples’ busy feeds, especially if you post sporadically.īy scheduling your posts, you’ll maintain a consistent presence across all of your social media networks, helping you stay top-of-mind for your followers. It’s safe to assume that most people follow many accounts across Twitter, Facebook, LinkedIn, etc. Take a moment to count the number of social media accounts that you follow. This may include both new and previously posted content. You can be more strategic about when and how you share specific content to attract more views for your posts. Speaking of being timely, scheduling content in advance reduces the chance that you’ll overshare or under share a specific post. You can tweet about the grand opening of your ice cream parlor without turning your attention away from opening day. If you typically write seasonal posts, or you’re preparing for an exciting product launch, scheduling social posts allows you to share your content at specific times, without needing to remember to post it.
If you find that 80 percent of your readers are located on the west coast, you can configure your posts to go live during the day (PST), when readers are more likely to be awake and active online. Scheduling social media posts ahead of time allows you to share content at the time when most of your audience is awake and online, increasing the chances of them seeing it.
If you look at your site stats, you can determine where your readers are located around the world.
Whether you run a personal or business blog, there are many reasons why you might want to schedule social media posts ahead of time.
The benefits of scheduling social media posts Read on to learn about the benefits of scheduling your posts ahead of time, and how you can use Jetpack to make the process more efficient! One way to keep this from happening while making content promotion and sharing more effective is to schedule social media posts ahead of time. It’s also possible to forget about promoting a post here or there, leading to reduced readership. However, manually sharing content on multiple social media platforms can become a time-consuming task. No matter what type of blog or site you run, you can share content across social media pages to increase your site traffic and attract more readers, subscribers, clients, or customers.
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